User registration creates the base for other features, such as order history, feedback, and loyalty program.
Dominos app password#
Together with the common registration option with the email and password, the augmented reality app also supports signing up with social network accounts.įor users, social sign-in means less hassle, as they do not need to create and remember one more password and fill in their profiles – the AR app will get what it needs from the social profile.įor Domino’s social sign-in opens another promotion channel, as users can easily share their experiences in social networks, thus bringing the brand a broader exposure. RegistrationĪs most services augmented reality apps, Domino’s Pizza requires registration to be able to use the AR app. Thus, the native development approach is justified in this case. Food delivery apps, even with minimum functionality, will require third-party integrations, for example, payment engines and map services. With native apps, integration of APIs and other third-party components is easier and more effective. Native apps generally show higher performance and are better suited for long-term perspective with the option of adding new features, for example, an augmented reality. Native app development has a number of advantages over the cross-platform approach. To achieve that goal, the brand chose to build two native applications with augmented reality rather than a cross-platform one. It has adapted its service to work with voice assistants, messengers, mobile AR app and other smart appliances.Īs we said, Domino’s walked the mobile-first path focusing its effort on creating the most intuitive, responsive, user-friendly augmented reality app reaching the maximum audience. Today, you can order Domino’s pizza from almost any connected device. While being on the receiving end of massive criticism for investing too much in the hi-tech stuff for such a mundane thing as cooking and delivering food, Domino’s is winning more and more customers, millennials mostly.Ībout 60% of its business comes through digital channels, so, maybe, Domino’s was right to target that market sector. Of course, such focus on the AR technology makes Domino’s stand out from among the competition. Voice recognition, driverless cars, augmented reality, 3D models – Domino’s uses all of them, and even more, to maintain the reputation of “an e-commerce company that sells pizza,” as Dennis Maloney, Chief Digital Officer of Domino’s, described the ultimate goal of the brand.
However, while for the users the process is as easy as one-two-three, sophisticated mechanisms are working there in the background to make it possible.ĭomino’s is set to try every technology on the market to make pizza ordering as smooth and straightforward as possible. Ordering pizza with Domino’s augmented reality app becomes a unique experience that turns users into loyal customers forever. Why Domino’s Pizza? Why not just a pizza delivery AR app or a food delivery AR app? Because Domino’s is not just any pizza delivery service, it’s one of a kind.ĭomino’s takes pizza delivery to the level of hi-tech while remaining intuitive and user-friendly.
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